Economics for Business | Business Trove

Economics for Business (Third Edition)  

Andrew GillespieHead of Business and Marketing Director, Oxford Brookes UniversityClose
Published in Print:13 February 2019 Published Online:31 August 2023
ISBN:9780198786030
Publisher:Oxford University Press

Abstract

Economics for Business begins by asking what a business actually is. It then looks at mission and objectives, managing demand and costs, and how markets work. There are also chapters on the labour market and the effectiveness of markets. It talks about different market forms, strategic planning, the economy, and strategies for growth. Towards the ends it looks at analysing the macroeconomic environment, the government macroeconomic policy and business, and the global market.