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date: 16 April 2024

10. p. 216Measurement and Management: Quantitative Data and Its Presentationlocked

10. p. 216Measurement and Management: Quantitative Data and Its Presentationlocked

  • Kevin GallagherKevin GallagherNewcastle Business School, Northumbria University

Abstract

This chapter begins by studying the terms ‘information’ and ‘data’. It then outlines some basic differences between data which a student collects on their own (primary data) and data that the student accesses which someone else has already compiled (secondary data). The chapter also highlights the comparative advantages of information which is essentially number-based (quantitative data) and information which is essentially word-based (qualitative data). Managers need information and data to make informed decisions; much of this is based on quantitative data. To collect and analyse quantitative data requires a certain level of numeracy. The chapter looks at various types of charts and tables to present quantitative information, including scatter diagrams.

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