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date: 16 April 2024

11. p. 251Creativitylocked

11. p. 251Creativitylocked

  • Kevin GallagherKevin GallagherNewcastle Business School, Northumbria University


This chapter discusses creativity and looks at this concept from student, university and employer viewpoints. The chapter goes on to consider behaviours that business and management students might adopt to improve their own creativity and finally sets out some creativity techniques they might use to do so.

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