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date: 16 April 2024

4. p. 60Communication Principleslocked

4. p. 60Communication Principleslocked

  • Kevin GallagherKevin GallagherNewcastle Business School, Northumbria University

Abstract

This chapter begins by evaluating the basic principles of communication. It highlights the importance of communication for business and management students. The chapter looks at a basic communication model, explaining how communication, both verbal and non-verbal, may be used to persuade others through processes of logic, emotion, and ethical arguments. It also considers barriers to communication and how we might overcome them. Finally, the chapter emphasises the importance of listening.

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