Show Summary Details
Page of

Printed from Oxford Business Trove. Under the terms of the licence agreement, an individual user may print out a single article for personal use (for details see Privacy Policy and Legal Notice).

date: 16 April 2024

4. p. 60Communication Principleslocked

4. p. 60Communication Principleslocked

  • Kevin GallagherKevin GallagherNewcastle Business School, Northumbria University


This chapter begins by evaluating the basic principles of communication. It highlights the importance of communication for business and management students. The chapter looks at a basic communication model, explaining how communication, both verbal and non-verbal, may be used to persuade others through processes of logic, emotion, and ethical arguments. It also considers barriers to communication and how we might overcome them. Finally, the chapter emphasises the importance of listening.

You do not currently have access to this article


Please login to access the full content.


Access to the full content requires a subscription