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date: 16 April 2024

8. p. 161Writing Essentials: Preparation, Layout, and Structurelocked

8. p. 161Writing Essentials: Preparation, Layout, and Structurelocked

  • Kevin GallagherKevin GallagherNewcastle Business School, Northumbria University


This chapter describes the writing skills relevant to business and management students. It begins with a practitioner’s ‘insider’ view and then looks to apply this to the context of writing assignments. The chapter then looks at the essentials of correctly interpreting the assignment question and then setting about answering it in a manner that is powerful, direct, and convincing in academic terms, supported with appropriate references and examples. It highlights the importance of ensuring that the student keeps thinking about who they are writing for and the purpose of their writing. The chapter also considers various writing formats used for academic purposes, such as essays and short and long reports.

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