This chapter discusses the importance of university education. Knowledge comes from humans. University education helps people transition from being knowledge consumers, to having the skills to be knowledge creators. Increasing foundational knowledge on a topic is important, but you must go beyond this to be able to do something with such knowledge. It is impossible to achieve ‘complete knowledge’ but even if this were possible, knowledge constantly changes and expands. Therefore, you need to be able to understand, interpret, and evaluate new knowledge in your life beyond university. Indeed, thinking is essential not just for success at university studies. It defines us as humans, citizens, and people in the workplace. The chapter then outlines the reasons for attending university, which can be broadly divided into reactive, deferring, and proactive categories.