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Strategic Project Organizing

Strategic Project Organizing (First Edition)

Graham Winch, Eunice Maytorena-Sanchez, and Natalya Sergeeva
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date: 15 September 2024

4. p. 59Projecting and creatinglocked

4. p. 59Projecting and creatinglocked

  • Graham Winch,
  • Eunice Maytorena-Sanchez
  • , and Natalya Sergeeva

Abstract

This chapter explains the importance of projecting and creating as dimensions of the Project Leadership Model (PLM). It clarifies how sense-making and relating provides information sources for projecting the project mission and working out how that mission will be delivered. Projecting in strategic project organizing (SPO) is the process of imagining how a project will be developed and progressed throughout its life cycle. In order to communicate the project mission, leaders must craft a project narrative to explain why the project exists while simultaneously inspiring related personnel. Meanwhile, creating in the PLM has two distinct elements of designing the project and innovating.

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