Abstract
This chapter explores the owner domain of strategic project organizing (SPO). The owner domain is usually populated by a single organization from the public or private sectors. In correlation, the concept of owner-project capability showcases the dynamic capability that all organizations require in order to transform their operational capabilities. The chapter then explains the importance of taking a broad view in the development of the value proposition. Value proposition analysis and the commercial and governance cases are all different ways of testing the viability of the project mission. The chapter shows that only a capable owner can shape and influence the project mission, and then benefit from project outcomes.