Consumer Behaviour | Business Trove

Consumer Behaviour (Third Edition)  

Isabelle Szmigin and Maria Piacentini
Published in Print:16 May 2022 Published Online:31 August 2023
Publisher:Oxford University Press


Consumer Behaviour consists of four parts. The first part looks at the historical and current perspectives on consumption. The second part presents a micro-view of consumption which includes examinations of decision-making and involvement, learning and memory, perceptual processes, attitude theory and behaviour change, and personality and motivation. The third part turns to a macro-view of consumption and considers groups, social processes, communication, culture, and patterns of buyer behaviour. The last part focuses on future trends in consumer behaviour.