Business Research Methods | Business Trove

Business Research Methods (Sixth Edition)  

Emma BellProfessor of Organisation Studies, The Open UniversityClose
Alan BrymanProfessor of Management and Marketing, University of MelbourneClose
, and
Bill HarleyProfessor of Organizational and Social Research, University of Leicester (formerly)Close
Published in Print:30 March 2022 Published Online:31 August 2023
Publisher:Oxford University Press


Business Research Methods contains new and revised chapters on quantitative methods and visual research, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. The book is composed of four parts. The first part looks at the research process. It covers research strategies and designs, as well as ethics in business research and writing up business research. Part 2 looks at quantitative research and details the nature of quantitative research, sampling, structured interviewing, and questions. It also looks at secondary analysis and statistics. The next part is about qualitative research. This part examines ethnography, participant observation, interviewing, focus groups, language, and document data. The final part is about mixed methods of research.

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