Cases in Strategic Marketing (First Edition)
Published in Print: Published Online:01 August 2024
Publisher:Oxford University Press
Abstract
Cases in Strategic Marketing provides a bridge between course textbooks and key real-world examples. The case studies covered here provide an insight into how a diverse range of businesses operate and respond to challenges and opportunities.
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Contents
- Amazon instant video
- Branding Las Vegas internationally
- British Petroleum: can a tarnished brand recover following an ecological disaster?
- Luxury apparel brands in a recession market: a closer look at Michael Kors and Coach
- Nespresso’s sustainability challenge
- Social media impact on a brand launch at PepsiCo
- The relationship chain
- To eat or not to eat
- Uniqlo: the next ten years
- United Parcel Service: courier and express delivery services
Authors have copyright for their individual case studies
