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Cases in Strategic Marketing

Cases in Strategic Marketing (First Edition)

Oxford University Press
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date: 15 September 2024

British Petroleum: can a tarnished brand recover following an ecological disaster?locked

British Petroleum: can a tarnished brand recover following an ecological disaster?locked

Abstract

Cases in Strategic Marketing provides a bridge between course textbooks and key real-world examples. The British Petroleum: can a tarnished brand recover following an ecological disaster? case study summarizes and examines the scenario and includes supporting commentary from Douglas West, John Ford and Essam Ibrahim.

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