Sign In Article Navigation
Show Summary Details
Cases in Strategic Marketing

Cases in Strategic Marketing (First Edition)

Oxford University Press
Page of

Printed from Oxford Business Trove. Under the terms of the licence agreement, an individual user may print out a single article for personal use (for details see Privacy Policy and Legal Notice).

date: 15 September 2024

To eat or not to eatlocked

To eat or not to eatlocked

Abstract

Cases in Strategic Marketing provides a bridge between course textbooks and key real-world examples. The To eat or not to eat case study summarizes and examines the scenario and includes supporting commentary from Douglas West, John Ford and Essam Ibrahim.

Keywords

You do not currently have access to this article

Login

Please login to access the full content.

Subscribe

Access to the full content requires a subscription