The Business Environment provides a ‘themes and issues’ approach to this topic. The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites readers to analyse a range of contemporary issues such as globalization, corporate power, equal opportunity, and entrepreneurship. Case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever's corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability are just some of the case studies in this book.
Book
Paul Wetherly and Dorron Otter
Book
Leslie Hamilton and Philip Webster
The International Business Environment integrates global examples and a wide range of case studies to explore the challenges that organizations face globally. The first of its two parts is about the global context and looks at globalization, the global economy, and global industries. It also examines the global business environment, corporate social responsibility, and country attractiveness. The second part, Global Issues, considers the social-cultural framework before considering the technological framework. It then moves on to the political and legal environments. The financial framework is also given consideration. Finally, the ecological environment is examined.
